A Core NeonOnion Value
One of NeonOnion’s five customer promises is “We speak plain English, not buzzwords and jargon”.
Let’s define what we mean.
Plain English is human-centred. It is concise and precise. It builds trust.
Benefits of Plain English
Plain language builds bridges and creates a comfortable environment where everyone feels included. Qualities include:
- Uses active voice https://www.grammarly.com/blog/sentences/active-vs-passive-voice/
- Omits excess words https://www.plainlanguage.gov/guidelines/concise/
- Avoids jargon (we try not to use consulting-speak) https://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/
Resilience + Plain English = better together
Our job is to provide a map on how to build resiliency through the power of the ServiceNow platform. If we use unfamiliar words or complex sentences, we create a puzzle instead.
We need everyone to know what we mean so we can create a shared vision. The end result is user adoption that transforms digital resilience.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
– Antoine de Saint-Exupéry
